Top Producer



	Consistently Market to Multiple Groups! You should never put all your eggs in one basket. You need to have marketing working with at least 3 groups at the same time and I recommend 4! If you just target Realtors and you are not simultaneously marketing to other groups you are missing great synergies that go on. When I was writing loans full-time it was not unusual for someone to come to me referred by their Realtor, their best friend, and their mechanic. It was not “if” they were going to use me, it was “when”! The key to marketing in 2004 is consistency. It does not matter how good your marketing is–it must be done consistently. Every week you market to Realtors. Don’t stop after 2 weeks– that is what your competition does and the Realtors know all they need to do is blow you off for 2 weeks and you will disappear. After the 5th week you have their attention. Same with mailouts, homebuyer seminars, whoever you market to-do it consistently at least 5 times. Besides Realtors, you should always be marketing to past/present customers, friends/ family is another group and your 4th group can be whatever you want from FSBO’s to attorneys. The key, is to market to 4 groups at the same time and to do it consistently–at least 5 times! It sounds like a lot of work but it is quite easy–tips 4-7 will touch base on each of these groups but I explain it in detail on my Top Producer Training DVDs!


	From The Palm Beach Post

Nexus Financial Group®, one of the area’s fastest growing mortgage companies, was recently honored at the National Association of Mortgage Brokers’ Conference in Reno, Nevada, for their ground-breaking use of one-hour automatic loan approvals. Company President Brian Peart was asked to be a keynote speaker on behalf of Fannie Mae (FNMA/NYSE), the nation’s largest source of home mortgage funds, and to discuss the company’s use of this exciting new technology. After being treated to special breakfast with former President George Bush, Brian went on to explain what this technology can do for the consumer. “One of the most exciting features of this system,” says Brian, “is that it makes it easy to take the guesswork out of the home loan process with lightning fast pre-approvals. We can get the borrower fully pre-approved from the comfort of their home or office or, even better, over the phone in less than one hour!” Brian goes on to explain how pre-approval (not to be confused with pre-qualifying) can literally save you thousands when going to buy your home. When you get pre-approved you actually have a written loan commitment from the Lender; in a sense, the money to buy the home is set aside for you. You become the equivalent of a cash buyer. This alleviates one of the biggest fears of the home seller - that the transaction will fall apart weeks later because the buyer got denied his financing. The seller will be much more willing to accept a lower offer if they know that the loan will close. Pre-approval gives peace of mind to both the buyer and the seller. The Nexus Financial Group® brokers carry high powered portable computers, allowing the borrowers’ application to be taken electronically. The information can be entered anywhere, even from the comfort of the customers’ home, and is then uploaded through the phone lines to the main server system at our Headquarters. Once there, the system sorts the information through a special “case-sensitive” lender database to determine which lender provides the most favorable interest rates for that customers’ particular financial situation. The file is then electronically transferred through that Lender and on to Fannie Mae where approval is just minutes away. “The fact that this whole process can happen in less than one hour is downright miraculous,” says Brian. “Now peace of mind, great rates and fast approvals are just a phone call away.”